Our Mission

To curate organization, motivation and productivity for women committed to success.

We design and create life-affirming planning essentials that help women to create solutions to life’s challenges, accomplish the goals they set for themselves, and feel amazing while doing it.

Our Story

Planning for work and focus

Our Story

Planning for work and focus

We are an independent Wisconsin-based, Black-owned, and woman-owned business that focuses on helping people simplify their lives. We believe that with careful planning and motivation, you are set up to succeed. Our planning products are intentionally designed to ensure that you stay positive and motivated as you envision your plans and carve out a path to success.

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Meet Star Brazil

Hey, girl! My love for paper began long before I decided to start this business. For as long as I can remember, I have always been my friends' and family’s go-to gal for flyers, programs, invitations, photo albums, birthday cards, and everything else paper-related. I’m an engineer by trade, so no one expected that I would turn this hobby of mine into a career.

I found myself at the proverbial crossroads in 2016 when six brides heard about my talents and asked me to design their stationery for their big day. I could not say no. Before I knew it, my love of paper had become my next big business move.

Shortly after, my stationery business blossomed, and the collection grew to offer planners, journals, and even clothing. I learned from my STEM background what people need to plan their next day, week, month, and so on, and I applied that to my products. The satisfaction I receive from clients entrusting me to bring their ideas to life through stationery is liberating.

I thoughtfully designed each item on this website; my inspiration comes from my own experience and what I’ve heard from other women like me.

I’m thinking about the professional woman, who is driven, ambitious, and always on the go. The mother who needs a moment to pause amidst the chaos, so she plans and journals. She just gets shit done!

When you put your plans in writing, they become real. No one can take them away, or dismiss your ideas. I sincerely hope that, with my planning tools, you will hold yourself accountable to your dreams and create a path toward happiness, success, and fulfillment.

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